Recently, we partnered with Vinnslustödin (VSV) to bring you the freshest supply of MSC certified Icelandic Cod fillets and loins. VSV was founded in 1946 and today is the largest company in the Westman Islands.

VSV's Cod operations are within Iceland's fisheries jurisdiction and adhere to standards such as MSC and Chain of Custody. Global Trust Certification Ltd. audits and certifies VSV's operations.

Their fishing vessels operate out of Iceland's Southern Coast, one of the biggest Icelandic fishing stations surrounded by rich fishing grounds. Icelandic fishing grounds have closures and openings to maintain healthy stock. For VSV, treating the ocean's ecosystem with respect and using all the ocean's resources in moderation is the foundation to continue to uphold sustainable fishing.

VSV's proprietary processing plant is strategically located on the shore of the Westman Islands, which makes it possible for their vessels to bring to shore the freshest fish. With direct flights from Iceland to JFK and Boston on Icelandic Air, VSV's fresh Icelandic Cod is available to the North American market within 48 hours after catch!

As with the rest of our products, VSV fresh Icelandic Cod is traceable all the way back to its origin.

Click here for product details.


We believe in supplying sustainably sourced seafood in order to maintain abundant aquatic ecosystems. Therefore, we developed blu™, our new label that stands for all of Tropical's principles and our vision for sustainable growth.

The blu™ label is evidence that our products measure up to the industry's strictest food safety requirements and adheres to our standards for sustainability, social responsibility, traceability and food safety.

Our focus is to bring you fresh, healthy seafood, free of added preservatives while minimizing our footprint on aquatic ecosystems to ensure a lasting seafood supply.

Through innovative practices we can source species from both, reputable farms and wild fisheries, managed in a responsible and sustainable manner.

We partner with farm operations that focus on limiting habitat damage by preventing the spread of disease and escapes while minimizing the use of wild fish in the feed to help offset pressure on wild fisheries. The fishermen we work with treat the ocean's resources with respect and utilize sensible fishing effort to reduce their impact on the environment and promote conservation of marine resources.

Look for the blu™ label and give yourself peace of mind. The round blue label indicates that the seafood you are getting is sourced in the most responsible and reliable way!

blu™ is Seafood With A Clear Future